Docs / Integrations / Turn Tally Form Responses into a Filterable Website Directory

Turn Tally Form Responses into a Filterable Website Directory

Connect Tally to EmbedDirectory and turn free form submissions into a live directory on your website. The simplest, fastest way to go from form to published directory.

Tally is one of the simplest form builders available — and its free plan includes unlimited forms and submissions. Connect it to EmbedDirectory and every form response becomes a submission in your approval queue. You review and approve each entry before it goes live in your directory.

This is a great fit for team directories, resource libraries, startup directories, or any project where you want a fast, no-cost path from form to published directory.

Before You Start

You'll need an EmbedDirectory account and a Tally account. Set up your directory with listing fields before connecting Tally — having your directory structure ready makes the field mapping step faster.

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Why Tally Works Well for Directory Submissions

Tally strips away the complexity of most form builders. A few things that make it a strong match for collecting directory listings:

  • Free unlimited forms — Tally's free tier has no submission limits and no form count limits, so you can collect directory entries without paying for another tool
  • Notion-like simplicity — the form builder feels like writing in a document, so you can create a submission form in minutes
  • Clean webhook support — Tally's webhook setup is straightforward, making the connection to EmbedDirectory fast and reliable
  • No account walls — contributors can submit without creating a Tally account, keeping the barrier to entry low

Every response goes through your approval queue. You review, edit if needed, and approve — nothing appears in your directory until you're ready.

Step 1: Connect Tally in Your Dashboard

  1. Go to Integrations in your EmbedDirectory dashboard
  2. Find the Tally card and click Connect
  3. Give your integration a name (e.g., "Resource Submission Form")
  4. Click Get Started

Your dashboard will show a Webhook URL. Keep this page open — you'll need it in the next step.

Step 2: Add the Webhook to Tally

  1. Open your form in Tally
  2. Click the Integrations tab
  3. Find Webhooks and click Connect
  4. Paste the Webhook URL from your EmbedDirectory dashboard
  5. Click Connect webhook
Tip

Tally forms are fast to create — if you don't have one yet, you can build a submission form in just a few minutes. Add fields that match your directory (name, description, website, category) and connect.

Step 3: Send a Test Submission

Submit a test entry through your Tally form. Fill in all the fields with sample data so EmbedDirectory can detect what information your form collects.

Your EmbedDirectory dashboard will automatically detect the test submission. This usually takes a few seconds.

Step 4: Map Your Form Fields

Once the test submission is received, your dashboard will show a field mapping screen. This is where you tell EmbedDirectory which Tally field maps to which directory field.

For each field, choose what it maps to:

  • Listing Name — the name of the listing (e.g., business name, person's name)
  • Description — a description or bio
  • Address — a physical address (for map-based directories)
  • Your custom fields — any fields you've set up in your directory
  • Don't import — skip fields you don't need

Tally labels fields by the question text you wrote, so labels tend to be clean and readable. A preview shows sample data so you can verify everything looks right. Click Save Mapping when you're done.

Step 5: You're All Set

Your integration is now active. From here, every Tally form submission follows this flow:

  1. The submission appears in your Submissions dashboard
  2. You review the entry and edit any fields if needed
  3. Approve it to publish as a live listing, or reject it
Info

Submissions always go through your approval queue first. Nothing appears in your directory until you approve it.

Tips for Tally + EmbedDirectory

  • Free tier covers most directory use cases — Tally's free plan supports unlimited forms, unlimited submissions, and webhooks, so you likely won't need to upgrade
  • Keep forms simple — Tally's strength is simplicity. Fewer fields means more completed submissions and cleaner directory data
  • One active Tally connection at a time — if you need to switch forms, reconnect and re-map fields
  • Re-map after form changes — if you add new fields to your form, send a new test submission and update the mapping

Want to see more ways to connect? Check out the form builder integrations overview or the Zapier integration for advanced automation.

Ready to add your directory to your site? The general embed guide works on WordPress, Squarespace, Shopify, Wix, Webflow, or any platform that supports HTML.


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