How to Add a Searchable Directory to Your Shopify Store

Add a searchable, filterable directory to any Shopify page. No app install required, just copy-paste.

Shopify doesn't have a built-in directory feature, and most directory apps are limited and expensive. Here's how to add a fully customizable, searchable directory to your Shopify store without installing an app.

Before You Start

You'll need an EmbedDirectory account to create and embed a searchable directory on your Shopify store. No app install required, just copy-paste.

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Step 1: Set Up Your Directory

Before adding anything to Shopify, build your directory in EmbedDirectory:

Set up your listing fields (what info each listing shows)
Add your listings (manually, CSV import, or Google Sheets sync)
Customize your widget (layout, colors, search, filters)

Step 2: Get Your Embed Code

Go to Embed in your EmbedDirectory dashboard
Copy the embed code

Step 3: Add to Your Shopify Store

Option A: Add to a Page (Recommended)

In your Shopify admin, go to Online Store > Pages
Click Add page (or edit an existing page)
In the content editor, click the <> (Show HTML) button to switch to HTML mode
Paste your embed code
Click Save

Option B: Add to a Custom Liquid Section

For more control over placement (e.g., on your homepage or a landing page):

Go to Online Store > Themes > Customize
Navigate to the page where you want the directory
Click Add section > Custom Liquid
Paste your embed code into the Liquid code box
Click Save

Option C: Add via Theme Code (Advanced)

If you want the directory on a dedicated template:

Go to Online Store > Themes > Actions > Edit code
Create a new template or edit an existing one under Templates
Paste the embed code where you want the directory to appear
Click Save

Tip

Option A or B works for most stores. Only use Option C if you're comfortable editing Shopify theme code.

Step 4: Enable User Submissions (Optional)

Let visitors submit listings for your review by connecting a form builder integration — choose from JotForm, Typeform, or Tally.

Incoming submissions appear in Submissions, where you review and approve them before they go live.

Why Not a Shopify App?

EmbedDirectory runs independently from your Shopify store. That means no app installs, no theme conflicts, no impact on page speed, and no monthly Shopify app fees on top. It works with any Shopify theme and updates automatically.